Milano è all'altezza

"Milano è all'altezza" is a campaign for Aspesi, a non-profit real estate organization that promotes urban regeneration projects. The brand identity needed to be highly accessible and inclusive, in order to engage the public across different demographics.

The logo is formed by 3 exponentially taller blocks that form an "M", representing the city and its positive and sustainable growth. The color palette is composed of neutrals and vibrant, positive neons, that generate contrast and reinforce the notion of a multicultural yet inclusive environment.