Breasts & Banter

AstraZeneca request was to address the need for an open, accessible platform where experts could provide clarity and support on the topic of breast cancer. Breasts & Banter aims to demystify the complexities of breast cancer care through engaging, empathetic discussions that resonate with patients.

At the core of the identity, the logotype features circles, each designed to convey one or more of  four core symbols: the breast, the question mark, and the lips. These elements have been chosen to reflect the aim of the podcast's identity:

• The Breast: Representing the central focus on breast cancer.
• The Question Mark: A visual cue for curiosity and inquiry, it highlights the podcast's purpose of answering  questions and addressing uncertainties.
• The Lips: Symbolizing conversation and dialogue, the lips emphasize the friendly, open, and engaging tone of the discussions that define the podcast.

Together, these symbols create a dynamic, versatile identity that is both visually striking and deeply connected to the podcast’s core themes of awareness, education, and approachable communication.

It is set in the practical, yet warm, Neue Haas Grotesk. This choice of font bridges the podcast’s dual need to convey warmth and approachability while maintaining a professional and trustworthy tone.