Ferrari Farm

Ferrari Farm is an agricultural company, agritourism, and wellness center, located in Petrella Salto, Rieti.

The company needed a versatile brand identity capable of embodying both the company’s wellness focus and the technological aspect of hydroponic farming. The identity was implemented across various channels such as the website, product packaging, social media, and printed advertising.

The new logo, featuring a friendly and high-end formal face, with an understated leaf flourish, represents the subtle elegance of Ferrari farm.

For typography, an elegant serif face, Queens, was selected for headings, complemented by a simple grotesk face, Neue Montreal, for smaller headings and body text, to convey the technological and wellness aspects of the company.

The color palette features muted yet vibrant colors that evoke the organic beauty of the farm.