Aiceo

AICEO is a non-profit organization that promotes the sharing of knowledge and expertise among CEOs. It's original identity and website no longer reflected its dynamic, future-looking approach. It was important to design a modern, digital-first brand identity that reflected the organization’s ESG aims: promoting the sharing of knowledge and expertise among its members, providing a meeting point to address common challenges, and fostering relationships that generate ideas and visions for the future.

The logo mark, with its individual rays converging towards a center, indicates the organization’s networking purposes as well as transformation and growth.

The corporate identity is given a serious yet friendly typographic style by the use of a serif font, IvyJournal, which speaks to the knowledge and experience of AICEO members. The identity is supported by the highly legible, geometric sans Figtree.

The elegant brand palette consists of blue tones, with dynamism added by using a bright and modern neon green as an accent color.