Client
iTech Media
Service
Illustration
Brand Identity
Year
2024
Role
Graphic Designer
[Overview]

For years, iTech has helped people make smart choices online, creating products that inform, entertain, and engage. With a presence in over 50+ countries and 21+ languages, the company is constantly evolving. Its brand needed to evolve too, not as a correction but as a step forward. iTech is a place of ideas, where teams work across disciplines to build world-class digital experiences. The brand needed a system that could unify everything, from digital platforms to internal tools, while allowing the creativity and diversity of its teams to shine. It was time for a refresh that would bring clarity, consistency, and energy to the way iTech presents itself to the world.

The new identity is dynamic and flexible, designed to grow alongside the company. The typography is confident and clear, the color palette is precise and modern, and the overall design system adapts seamlessly across platforms. Every detail was crafted to reflect iTech’s culture, smart, innovative, and always looking ahead.

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